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MY WORK & STORY

How this started, and where I took it.

I’m Avyaya Jha, a Brookline High School senior. I started asking local owners about the pressures they faced, and those conversations grew into research, tools, and a way to help.

Avyaya Jha

01 / INDEPENDENT RESEARCH

Why technology alone does not solve a business problem

I kept coming back to a question: if data and digital tools are so useful, why do they not always help a small business? I reviewed 25 academic studies and surveyed 10 Brookline businesses to look more closely; one participant requested anonymity.

I compared the studies with what owners told me about rising costs, limited time, and the practical difficulties of trying something new. Access to a tool is only a starting point. My paper looks at what owners need in order to put it to work.

  • Reviewed and synthesized academic research
  • Gathered interviews and survey responses from local businesses
  • Analyzed how owners responded to rising costs
  • Examined barriers to adopting data and AI tools
  • Created original figures and recommendations for practical support

PUBLISHED RESEARCH · FALL 2026

Scholarly Review Journal symbol

Digital Technology Adoption in American Small Businesses: Why Adoption Does Not Always Lead to Improved Performance

Published in Scholarly Review Journal. Read the full paper and see the evidence behind this work.

Read the published paper ↗

02 / BROOKLINE CASE STUDY

What local business owners shared

I wanted to hear from businesses here in Brookline, so I surveyed 10 of them. One asked to remain anonymous. The percentages below are rounded from nine responses, as reported in my paper. This is a small local study, so I would not use it to speak for every business in town.

78%of the nine businesses reported changes in response to rising costs or supply issues
22%of the nine businesses reported using AI or data-analysis tools

Common responses included raising prices, changing suppliers, reducing hours, and adopting new software. Several owners expressed interest in workshops, software guidance, and funding opportunities.

Original research chart showing use of AI or data-analysis tools among surveyed businesses
Original figure: use of AI and data-analysis tools.
Original research chart showing reported business effects of policy changes
Original figure: reported policy effects.

03 / COMMUNITY RESEARCH

Research shaped by business owners

When an owner brings me a question, I start there. I look for the relevant market information, policy details, or digital tools, compare what I find, and put it into a clear summary they can use when deciding what to do next.

  • Customer trends and industry or market information
  • Policy and regulatory research
  • Relevant digital tools and customized data summaries
  • Connections to local resources and organizations

I presented findings about local business challenges to the Brookline Chamber board, bringing the perspectives of the owners I spoke with into a broader community conversation.

Avyaya presenting research to Chamber leaders by video call
Presenting local business research to Chamber leaders.

04 / THE CODING SCHOOL + COLUMBIA UNIVERSITY

Diamond price analysis

Through The Coding School’s National High School Research Program with Columbia University, I analyzed more than 50,000 diamond records using Python. The project examined how carat, cut, color, and clarity relate to prices through statistical analysis and visualization. Sujay Shetty mentored me through the research, and Abhishek Rithik Origanti helped me troubleshoot technical issues.

Python logo Used for this analysis
PythonPandasData cleaningExploratory analysisCorrelationVisualizationStatistical modeling

05 / STANFORD SUMMER SESSION

Stanford Summer Session
Coursework · summer 2026

Data science & applied statistics

I studied on campus for eight weeks and earned A’s in Principles of Data Science and Introduction to Applied Statistics. I used Python and R to clean, visualize, model, and interpret real datasets.

In my course projects, I compared models, checked assumptions, and learned to explain uncertainty instead of hiding it. That matters here too. I want owners to know what a result shows and where it stops being reliable.

Python logo PythonR logo R

R logo © 2016 The R Foundation, used unchanged under CC BY-SA 4.0.

06 / STUDENT LEADERSHIP

Insight Innovators

Insight Innovators club logo

I co-founded Insight Innovators, a student organization focused on data science, investing, and public policy. The club grew from approximately 10 to 50 students.

Activities have included student-led market research, managing a $600 student investment portfolio, discussions about data and policy, guest speakers, collaborative projects, and community-focused research ideas.

Insight Innovators students gathered in a classroom
Insight Innovators · 2026–27
Club Instagram ↗

07 / WRITING & PRESENTATIONS

My Journey Through Data

I write about what I am learning from research, business owners, lectures, and my own projects. The blog is a place to work through ideas about data science, policy, and small businesses in a more personal voice.

Read the blog ↗

Selected presentations

  • Research findings presented to the Brookline Chamber board
  • Diamond data science research presentation
  • Small-business technology adoption research
  • Student presentations through Insight Innovators

LET’S CONNECT

Tell me what you’re working through.

If a decision at your business has you looking for clearer information, tell me about it. You can also write about my research or something on the site. I read these messages myself.

avyayajha@brooklinebusiness.com ↗

Avyaya Jha
Founder, BrooklineBusiness.com Inc.
Brookline High School, Massachusetts

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